Legacy Marketing Coordinator
Working for one of the UK's leading mental health charities you role will be to develop, co-ordinate and implement the Legacy Marketing programme. To ensure that the Legacy Marketing programme meets the objectives and standards of the department
Duties
To help develop overall recruitment and communication plans for supporters
Reporting on the success of legacy marketing initiatives
Producing campaign analysis to feed into sophisticated segmentation proposals
Developing new initiatives and projects with the legacy marketing manager
Building loyalty of existing responders, intenders and pledgers
Responsible for the management of legacy marketing and wills and trusts information
Act as a source of information on issues relating to legacy marketing and wills and trusts information
Essential
Broad knowledge of marketing
Good knowledge of direct marketing
Good understanding of the creative process
Good understanding of relational databases and Microsoft Office
Experience of legacy marketing, direct marketing or campaign management
Excellent communication skills including diplomacy and sensitivity
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