Legacy Marketing Manager
Working for one of the UK's leading mental health charities your role will be to develop, manage and implement a plan to maximise the number of legacy pledgers. To manage the wills and trusts service, legacy marketing campaigns and cross team initiatives.
Duties
Develop and manage a detailed strategy & budget for the legacy marketing team
Managing legacy marketing initiatives including the wills and trusts service and direct marketing campaigns
Introducing new initiatives and new ways of working to maximise legacy pledges from direct marketing
Line managing three staff
Act as a source of expertise in the area of legacy marketing
Essential
Excellent knowledge of direct marketing
Excellent knowledge of fundraising
Excellent skills in people management and supporter relations
Experience of legacy and direct marketing at a senior level
Experience of strategic planning and budget management
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