Legacy Marketing Officer
Working for one of the UK's leading mental health charities your role will be to maximise the development of existing and potential legacy supporters by assisting specific areas in the implementation of the legacy marketing plan.
Duties
Assisting in the implementation of the legacy marketing operational plan
Supporting legacy marketing campaigns to recruit new pledgers
Building the loyalty of existing and potential pledgers
Communicate directly with Mencap supporters by letter and telephone
Running the day to day administration of the Wills and Trusts service & legacy marketing programme
Ensuring the effectiveness of data processing and recommending database development
Essential
Good knowledge of direct marketing
Broad knowledge of marketing
Excellent understanding of the creative process
Good understanding of relational databases and Microsoft Office
Good customer care skills
Excellent organisation, attention to details and time management skills
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